Every shopper must pass through and spend time in the checkout area.Non-food stores-including book, toy, hardware, clothing, and home goods stores-also push foods and beverages at checkout (Fielding-Singh, 2014). Supermarkets sell about $5.5 billion of food, drinks, and other products from checkout each year (FMI, 2012). The food industry pays handsomely to place products at checkout.Placement at children’s eye level can prompt children’s requests for particular (and usually unhealthy) foods and beverages (Horsley, 2014). Placement can prompt purchase (Kerr, 2012).Placement is a powerful retail marketing technique By rethinking checkout, retailers could support their customers’ health, rather than pushing the consumption of extra―and often unwanted―calories from candy, soda, and other unhealthy foods and beverages. We propose beginning with the checkout aisles of retail stores, where the vast majority of purchases are unplanned. We conclude that with high rates of obesity, diabetes, and other chronic diseases due to poor nutrition, the retail environment should be shaped not only by economic drivers but also by public health considerations. This report examines one reason why it is so difficult to eat well in America today: retail marketing manipulates food choices (Kerr, 2012). As a result, many Americans end up suffering from nutrition-related diseases or disabilities (CDC, 2015a). Nonetheless, most also consume more calories, saturated fat, salt, and refined/added sugars, and fewer fruits, vegetables, and whole grains than are recommended for good health (USDA, 2010). Many Americans have thought a lot about the healthfulness of their diets (IFICF, 2015). Retail stores, including supermarkets, big box stores (like Walmart), warehouse stores, and convenience stores, are set up to prompt people to purchase particular foods and more food through their layout, product displays, and in-store promotions (Ailawadi, 2009 Glanz, 2012). The food environment-comprised of people’s surroundings and the marketing they are exposed to-influences what foods people buy and eat (Glanz, 2012 Cohen, 2012a). It aims to help reduce the illnesses, disabilities, and deaths caused by diet- and obesity-related diseases and conditions, such as heart disease, cancer, high blood pressure, and diabetes.Ĭenter for Science in the Public Interest at Checkout: The Food Industry’s Sneaky Strategy for Selling MoreĬopyright © August 2015 by the Center for Science in the Public Interestġ220 L Street, NW, #300, Washington, DC 20005 CSPI’s Nutrition Policy Project works with concerned citizens, health professionals, government officials, and other nonprofit organizations to strengthen national, state, and local policies and programs to promote healthy eating and reduce obesity. CSPI is supported primarily by the subscribers to its Nutrition Action Healthletter and philanthropic foundations. CSPI has been improving the public’s health through its work on nutrition and food safety since 1971. The Center for Science in the Public Interest is a nonprofit organization based in Washington, D.C. Sally Wong provided valuable suggestions and review of the report for which we are grateful. Jacobson, Kate Klimczak, Leah Rimkus, Dr. Wootan, D.Sc.Ĭenter for Science in the Public Interest (CSPI)įunding support generously provided by Voices for Healthy Kids, a joint project of the American Heart Association and the Robert Wood Johnson Foundation, and the Michael & Susan Dell Foundation.Īmy Ackerman, Sabrina Adler, Dianne Barker, Dr. Report written by Jessica Almy, J.D., M.S., and Margo G.
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